GBS Conference

InterContinental Hotel Chicago | Oct 20-21, 2009

The 2009 Global Brand Summit (GBS) is an annual business consortium of rapidly growing medium-sized businesses, larger businesses, consulting firms and universities from the U.S. and China. GBS fosters research and dissemination of knowledge on the impact of current economic trends in business.

The Summit plans to build on the comments and goals that U.S. President Barack Obama stated to Chinese State Councilor Dai Bingguo and Vice Premier Wang Qishan at the U.S.-China Strategic and Economic Dialogue in Washington on July 27th, 2009. Obama said that the two countries had a “mutual interest in a lasting economic recovery” and concluded that the China and U.S. partnership was “as important as any bilateral relationship in the world.”

In this spirit the 2009 Global Brand Summit has invited 100 business men and women from China. This is the first time that the China Association of National Advertisers has sponsored an overseas conference. It is also a rare opportunity for U.S. business owners and executives to meet so many Chinese CEOs and senior decision-makers of both state-owned companies and smaller privately-held corporations to discuss business issues and opportunities.

For this year’s conference, the Integrated Marketing Communications Association will partner with the U.S.-China Brand Group, which has provided training programs to over 1,000 Chinese executives at Northwestern University with Northwestern faculty. Past participants in U.S.-China Brand Group training seminars have commented on these sessions as “the most rewarding experience in terms of providing global marketing insights and building business relationships.”

Major Chinese broadcast and print media are currently promoting this Summit. Coverage of the Summit will be broadcast via CCTV (China’s most prominent TV network), 21st Century Business Herald (newspapers) and Sina.com (one of the most significant Web sites in China). U.S. traditional and social media will also broadcast the Summit.

There are two key reasons to attend and participate in this two-day summit in downtown Chicago.

Build relationships for future business with Chinese and U.S. business leaders in roundtable sessions. Discover new ideas on global product and service branding, co-branding and partnerships from world class leaders. One of the featured speakers will be Dr. Philip Kotler of the Kellogg School of Management, Northwestern University.

This unique international branding summit draws together powerful brand leaders and companies including Lenovo, Kraft, Boeing, and Motorola, as well as prominent Chinese companies, such as Baidu, China Merchant Bank, Chery Automotive and Tsingtao Beer. These companies have adopted a global mindset to share the secrets behind their well-conceived business positioning in building international presence.

The Summit will also introduce you and your team to other leaders of medium-sized and rapidly growing companies currently developing business-to-business and consumer brands. All participants can benefit from new global relationships in distribution, manufacturing and retailing. The 2009 Global Brand Summit focuses on sharing practical "how to" actions.

SPEAKING AT THE SUMMIT

Speaking at the Global Brand Summit is an enormously rewarding experience. The most obvious benefit to yourself and to your company is to cement your reputation by demonstrating a continuing presence at the cutting edge of knowledge. Other benefits include publicizing both you and your organization in conference materials and our website and networking with your peers, especially those from China in a private reception. This, combined with the insights from all the other speakers, represents a considerable business benefit to all companies that attend. If you wish to register an interest in speaking at this event, please email info@imcassociation.org or call our event management department at +1 847-465-8995.

SPONSORSHIP OF THE SUMMIT

Like a highly regarded newspaper, our advertisers (sponsors) are separate from our speakers (reporters and columnists). Our summit agendas are thoroughly researched with the industry ensuring that they uncover and address only the latest business issues. Our sponsors are also recognized as leaders with the foresight to identify their organization with new business programs and leaders in global business. Your brand will receive strong recognition in a variety of ways. If you are interested in sponsorship at various levels, call +1 847-465-8995.

Strategic Partner