GBS Conference

InterContinental Hotel Chicago | Oct 20-21, 2009

SUMMIT AGENDA

Dates: Oct. 20-21, 2009
Location: Grand Ballroom, 7th floor, Intercontinental Hotel Chicago, U.S.A.
505 North Michigan Ave., Chicago, U.S.A. 60611

Summit attendees may enjoy a group rate on hotel rooms at the InterContinental Hotel Chicago of $249 per night plus tax. To reserve a room, please call the Summit Organizing Committee at (847) 465 8995

【Oct 20, 2009 Day One】

Please note: There are interpretation devices at the conference. If you would like to use the ear piece, the deposit is either a social security card, a state ID or $300 with no exception. The deposit will be returned when you return the ear piece with no damage.

7:30-8:30	Registration
8:30 - 8:35	Introduction of Global Brand Summit Organizing Committee Professor Clarke Caywood, Ph.D., Integrated Marketing Communications Department, Northwestern University Professor Chen Gang, Deputy Dean, School of Journalism and Communication, Peking University
8:35-8:50	Opening Host: Professor Clarke Caywood, Ph.D., Integrated Marketing Communications Department, Northwestern University Speakers: Mr. Gene Lee, Deputy Chief of Staff, Mayor's office, City of Chicago Mr. Ping Huang, Consul General of the People’s Republic of China in Chicago Mr. Zhao Rukun, Secretary-general, China Association of National Journalists
8:50-9:00	Introduction of Keynote Speaker by Professor Clarke Caywood, Northwestern University
9:00 – 9:50	Keynote Speaker: Philip Kotler, Ph.D., S.C. Johnson & Son Professor of Marketing, Kellogg School of Management, Northwestern University Topic: “Managing Your Brand in Chaotic Times” (from his book Chaotics: The Business of Managing and Marketing in the Age of Turbulence)
9:50-10:50	First Panel Discussion Topic: “High-risk Times and Brand Reinvention” New Communications and Branding Innovation Globalization, Emerging Markets and Brand Development Moderator: Professor Philip Kotler, Northwestern University Panelists: Mr. Dave Foley, Managing Director for Asia Pacific, Harley Davidson Mr. Shigeo Okazaki, Managing Director and Executive Brand Consultant, Strategic Resource Center, Dentsu China Mr. Chen Fukuo, CEO, Interbrand
10:50 – 11:10	Coffee/Tea Break
11:10 – 12:00	Introduction by Professor Chen Gang, Deputy Dean, School of Journalism and Communication, Peking University Speaker: Ms. Du Hong, COO, Sina Corporation Topic: "Challenges and Opportunities for Brand Communications in the New Media Era"
12:00 - 13:00	Lunch Location: Empire Ballroom, 7th floor
13:00 - 13:50	Introduction by Professor Clarke Caywood, Northwestern University Speaker: Mr. Thomas Gorman, Chairman and Editor-in-Chief, FORTUNE China Magazine Topic: “A Publishing Entrepreneur’s Perspectives on Branding in China”
13:50-14:40	Introduction by Professor Clarke Caywood, Northwestern University Speaker: Professor Kristian Hammond, Ph.D., Sr. Adviser, Google; Director, Intelligent Information Laboratory, Northwestern University Topic: “Frictionless Information Systems Information Strategies in the Age of Google and Sina.com”
14:40 - 15:00	Coffee/Tea Break
15:00 - 16:00	Second Panel Discussion Topic: “Chinese Brands Going Global with an American Response” Moderator: Mr. Keith Burton, CEO, Insidedge Panelists: Mr. Qu Jianmin, Former Director, Department of Advertising Regulation, State Administration for Industry & Commerce of the People's Republic of China Mr. Gao Jun, CEO, Meikao Advertising Company Mr. Feng Xue, Chair of Asia/China Practice, Katten Muchin Rosenman LLP Mr. Bo Yang, China CEO, Navistar/International Truck
16:00 - 16:20	Break
16:20-17:50	Business-matching Roundtable Meetings (2 meetings taking place simultaneously) Meeting 1: “New Media Brand Management Innovation” Host: Mr. Michael Teng, CEO, HDT Remarks: Mr. Qu Jianmin, Former Director, Department of Advertising Regulation, State Administration for Industry & Commerce of the People’s Republic of China Meeting Leads: Professor Kristian Hammond, Ph.D., Senior Adviser, Google; Director, Intelligent Information Laboratory, Northwestern University Mr. Scott Markman, President, the Monogram Group Mr. Thomas Gorman, Chairman and Editor-in-Chief, FORTUNE China Magazine Mr. Michael McCune, EVP, Community & Content, the China Business Network Mr. Chen Fukuo, CEO, Interbrand Professor Chen Gang, Deputy Dean, School of Journalism and Communication, Peking University Mr. Wu Xiao Bo, CEO, Ping Cheng Advertising Company Topics: How Branding Improves New Media Experiences of and Ideas on New Media Branding Customer Values and New Media Branding Development Location: Ferris, 2nd floor Meeting 2: “Benefits and Challenges in U.S. Investments” Host: Kevin Mao Meeting Leads: Mr. Feng Xue, Chair of Asia/China Practice, Katten Muchin Rosenman LLP Mr. Sheldon Dorenfest, President and CEO, Dorenfest Group Mr. David Schwalb, President, Schwalb Realty Jon Keith, Director, Wheaton Academy Mr. Zhao Rukun, Secretary-general, China Association of National Journalists Mr. Gao Jun, CEO, Meikao Advertising Company Mr. Jiang Shaoxiong, General Manager/Creative Director, Landao (Guanzhou) Advertising Company Mr. Chen Xubin, Painuo (Nanjing) Advertising Company Topics: Legal Issues in U.S. Investments Real Estate Investment Oppurtunities in the U.S. Education as Investments in the U.S. Location: Valentia, 1st floor

【Oct 21, 2009 Day 2】

8:30 – 8:40	Conference Second Day Greetings Speakers: Al Cubbage LLB, Vice President, Northwestern University Ms. Bridget Lee, Director, Hong Kong Trade and Development Council in Chicago
8:40 – 9:20	Introduction by Professor Clarke Caywood, Northwestern University Speaker: Mr. Michael Morley, former president, Edelman Worldwide; author of How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations Topic: “Living the Brand”
9:20 – 10:00	Introduction by Mr. Vincent A.F. Sergi, National Managing Partner, Katten Muchin Rosenman LLP Speaker: Mr. Chen Fukuo, CEO, Interbrand Topic: “Chinese Brand Development Trends”
10:00 – 10:20	Coffee/Tea Break
10:20– 10:50	Introduction by Professor Chen Gang, Peking University Speaker: Mr. Wu Xiao Bo, CEO, Ping Cheng Advertising Company Topic: "New Media, New Idea, New Brand"
10:50 - 11:20	Introduction by Professor Chen Gang, Peking University Speaker: Mr. Gao Jun, CEO, Meikao Advertising Company Topic: "Chinese Elements and Chinese Brands"
11:20 - 12:20	Third Panel Discussion Topic: "Brand Communications Management and Sustainable Brands" Moderator: Professor Chen Gang, Vice Dean, School of Journalism and Communication, Peking University Panelists: Mr. Scott Markman, President, the Monogram Group Ms. Bridget Lee, Director, Hong Kong Trade and Development Council in Chicago Mr. Michael Teng, CEO, HDT Professor Ma Quan, Department Head, Visual Communication Design Department of Academy of Arts & Design, Tsinghua University Mr. Jiang Shaoxiong, General Manager/Creative Director, Landao (quanzhou) Advertising Company
12:20 - 12:40	Closing Ceremony Remarks Speakers Professor Clarke Caywood, Ph.D., Integrated Marketing Communications Department, Northwestern University Professor Chen Gang, Vice Dean, School of Journalism and Communication, Peking University
12:40 - 13:40	Lunch Location: Empire Ballroom, 7th floorLocation
13:40 and after	Networking

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