About the Integrated Marketing Communications Association


Mission Statement
The Integrated Marketing Communications Association (IMCA) is the largest international organization for people who work, research and teach in the integrated marketing communications field. IMCA strives to provide:


  • Leadership: IMCA offers thought leadership from both the academia and the industry.
  • Connections: IMCA serves as a great platform for individuals and organizations involved in the integrated marketing communications field to collaborate, communicate and network.
  • Innovation: IMCA researches the latest trends and innovations shaping the future in the marketing communications field.



Each year, IMCA offers international conferences, workshops, executive training and business networking events for IMC professionals and professors to exchange ideas and make international contacts. IMCA also publishes journals and articles which provides the latest researches on IMC hot topics. IMCA keeps you well-informed and well-connected.

One-year Free Membership with the 2009 Global Brand Summit Registration

People who register for the 2009 Global Brand Summit have the option of having a complimentary one-year IMCA membership. Membership benefits include no or lower costs to IMCA events, exclusive access to member contact information and a complimentary annual IMCA publication. IMCA also matches members with similar business interests to maximize collaboration opportunities.