InterContinental Hotel Chicago | Oct 20-21, 2009

U.S. Speakers

Philip Kotler

Philip Kotler is the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois. He received his master's degree at the University of Chicago and his Ph.D. degree at Massachusetts Institute of Technology, both in economics. He did post-doctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

Professor Kotler has authored many books, including Marketing Management: Analysis, Planning, Implementation and Control, 13th ed., the most widely used marketing book in business graduate schools worldwide. He has published over 100 articles in leading journals, several of which have received best-article awards.

Professor Kotler was the first recipient of the American Marketing Association's (AMA) "Distinguished Marketing Educator Award" (1985). The European Association of Marketing Consultants and Sales Trainers awarded Kotler their prize for "Marketing Excellence". He was chosen as the "Leader in Marketing Thought" by the academic members of the AMA in a 1975 survey.

Professor Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck and others in the areas of marketing strategy and planning, marketing organization and international marketing.

He has traveled extensively throughout Europe, Asia and South America, advising and lecturing to many companies on applying sound economic and marketing principles to increase their competitiveness. He has also advised governments on how to develop and position the skills and resources of their countries to compete globally.

Clarke L. Caywood

Clarke L. Caywood, Ph.D. is the director of the Graduate Program in Public Relations and the past chair of the Graduate Department of Integrated Marketing Communications at the Medill School of Journalism, Northwestern University. Dr. Caywood has published numerous articles and book chapters on advertising and marketing. He is a leading speaker on the use of databases for media and print tracking for public relations and marketing. Caywood is also the editor of the best-selling Handbook of Strategic Public Relations & Integrated Communications (McGraw Hill, 1997).

He was named by PRWeek as one of the “most influential 100 PR people of the 20th century” (PRWeek, October 18, 1999) and one of the “top 10 outstanding educators” in 2000 (PRWeek, February 7, 2000). He was named “Educator of the Year” by the Public Relations Society of America in 2002-2003.

Caywood has been a business consultant and trainer for Emerson Electric and IBM Corporation on integrated marketing and marketing communications as well as several other organizations including the National Association of Printing Leadership, National Investor Relations Institute, Biz360, Wisconsin Milk Marketing Board, Dairy Management Inc., and Advocate and Centura Health Care. Caywood is a widely recognized speaker and trainer for business, Web marketing conferences and trade associations. During the national political elections, he speaks on political advertising and communications.

Michael Morley

Michael Morley is the president of Morley Corporate Consulting Ltd., a firm of management consultants in corporate reputation and branding. He is also an adjunct professor teaching in Master of Science in Public Relations and Corporate Communications at New York University.

For nearly 40 years Morley worked at Edelman, founding the agency's first overseas office in London in 1967. He went on to be named President of Edelman International Corporation and established other Edelman offices in Europe, Canada, Asia Pacific and Latin America.

Morley has managed multi-national PR programs for companies, including UPS, AMADEUS Global Travel Distribution, NCR, VISA International, British Airways, Ernst & Young, Hoffmann-La Roche, Schering Plough, Procter & Gamble, S.C. Johnson and Hertz Corporation.

Morley counseled Finland's FinnFacts Institute on their programs in English, French, German and Spanish speaking countries. In 1978 he was created a Knight First Class, Order of the Lion of the Republic of Finland by President Kekkonen.

Morley is the author of the book How to Manage Your Global Reputation. The revised and expanded paperback edition is published by NYU Press in the USA and Palgrave Macmillan in the UK and other countries. He published another book titled The Corporate Global Brand Book in the spring of 2009.

Kristian Hammond

Dr. Kristian Hammond is a professor of Computer Science and Journalism at Northwestern University and an accomplished researcher in the areas of human-machine interaction, context-driven information systems and artificial intelligence. After completing his Ph.D. in computer science at Yale University in 1986 and crafting the DARPA white paper that helped define and fund the field of Case-Based Reasoning, Kristian Hammond founded The University of Chicago’s Artificial Intelligence Laboratory. Under his direction, the laboratory flourished as a center for innovative artificial intelligence research for over a decade.

While at the University of Chicago, Dr. Hammond began to shape a vision of frictionless information systems, systems that make use of the context of a user’s activities to better serve them.

In 1998, Professor Hammond moved to Northwestern University to form the Intelligent Information Laboratory (InfoLab). The InfoLab has focused on frictionless information systems that make use of a variety of user contexts to support and radically transform user experiences in the areas of information retrieval, media delivery, speech recognition, collaborative environments, news gathering, intelligent browsing and personalized recommendation.

Dr. Hammond has been an invited speaker at wide range of venues including the Conference of the American Association for Artificial Intelligence, the International Conference on Intelligent User Interfaces, the Joint International Conference on Artificial Intelligence, the Conference of the Cognitive Science Society, Carnegie Mellon, MIT’s Media Lab, and Microsoft Research. He has been a consultant for Ford Motor Company, Accenture, Boeing, Lockheed Martin, and McKinsey.

Articles on Dr. Hammond’s work have appeared in the New York Times, the International Daily Herald, Chicago Sun Times, LA Times, Chicago Tribune, WTTW, and Wired Magazine. Dr. Hammond currently directs Northwestern’s InfoLab and serves on Chicago Mayor Richard Daley’s Council of Technology Advisors. He is one of the founders of Media River Inc. and Allvoices.com, a global news site.

Chinese Speakers

Charles Cao

A member of the American Institute of Certified Public Accountants, Cao is the president and CEO of Sina.com. As the first Chinese Internet portal going public on NASDAQ, Sina.com once topped the Internet market in China. The number of registered users on Sina.com has exceeded 230 million; daily searching has reached over 700 million hits.

Born in Shanghai, Cao received his bachelor’s degree in Journalism from Fudan University in 1988 and worked for Shanghai Television Station. He then went to the United States to study Journalism in Oklahoma University, where he earned his master’s degree. In 1991, Cao enrolled in an MBA program at University of Texas in Austin. Cao first worked as a senior manager for Price Waterhouse Coopers Accounting, where he was responsible for providing audit and consultation services for high-tech enterprises.

Cao joined Sina in September 1999, holding various titles including financial vice president and chief financial officer. On May 10, 2006, Cao was named the fifth CEO of Sina.com.

Chen Gang

Chen Gang is the vice dean of the Journalism and Communications Department, director of the Advertising Department, director of the Modern Advertising Graduate School, director of the New Media Marketing Communications Research Center, director of the Editing Committee of Advertising Research Magazine and an advisor to Ph.D. students at Beijing University. Chen also serves as an advisor to the National News Publishing and Newspapers Department, the vice director of the China Advertising Association Academic Committee and a member of the China Advertising Agency Association Professional Committee. He has been a business and media consultant to large corporations such as China Telecom, China Bank, China UnionPay, China Life, China Central TV, Sina and Southern Media Corporation.

Chen was awarded “2003 China Top 10 Advertising Professionals,” “Beijing University Top 10 Professors” and “2008 Top 30 China Outstanding Advertising Professionals in 30 Years.”

Among Chen’s publications are a book, New Media and Advertising, and many research papers in advertising, including “Research on China Advertising Industry Trends,” “Issues and Solutions to China Outdoor Advertisements,” and “Thoughts on Current Issues and Reasons Behind the China Advertising Agency System.”

Thomas D. Gorman

Tom Gorman is Chairman and Editor-in-Chief of FORTUNE China magazine and CCI Asia-Pacific Ltd.

A native of Chicago and graduate of Princeton University’s East Asian Studies Department , Gorman has been a Hong Kong resident and frequent visitor to China for the past 35 years .

A fluent Chinese speaker , he has written and spoken extensively on doing business in China and the Asia-Pacific region , and has been a guest commentator on many television and radio programs . He has been a consultant on business strategy in China to various Fortune 500 companies. His most recent publication , “Magazine Publishing in China”, was published in May, 2004, by the American Business Media (www.americanbusinessmedia.com) .

He is past Chairman of the American Chamber of Commerce in Hong Kong, as well as past board Chair of the Hong Kong International School. He currently serves as Chairman of the Asia-Pacific Advisory Board of BPA International, the leading non-profit media circulation audit firm. He is a member of the EMBA Advisory Group of the EMBA Programme of The Chinese University of Hong Kong , as well as being a member of the Editorial Advisory Board of The China Economic Quarterly , and the Advisory Board of the Research Center for Chinese Politics and Business at Indiana University . He is also a member of the board of directors of The Dui Hua Foundation , a Trustee of the Amcham Hong Kong Charitable Foundation, and a Mentor of the Journalism and Media Studies Centre of The University of Hong Kong . In June , 2006, Thomas Gorman was appointed Consulting Expert on Key Governmental Executive Decisions by the Chengdu Municipal Government. He is also a member of the National Committee of U.S. – China Relations, the American Business Media, and the Foreign Correspondents’ Club of Hong Kong.

Frank Chen

As CEO of Interbrand’s business in China, Frank leads the team in the delivery of business and branding solutions in China.

Frank set up the Shanghai office in early 2002 after having accumulated over 15 years of experience in Chinese market research and related marketing and brand strategy formulation.

To Frank, a brand is a manifestation of life in its many cultural forms. The Chinese market has only relatively recently emerged from isolation and Frank’s unique experience working with a range of people, from farmers to government officials, helps him quickly identify the true needs of Chinese clients.

He enjoys talking with clients about both their business and their personal dreams while observing the on-site expression of their brand. Frank believes that the most exciting aspect of his work is the application of clear logic when integrating data to identify solid strategic opportunities for clients.

From the outset Frank was able to share his unique knowledge of Chinese consumer values and behaviors with companies such as Gillette and Johnson & Johnson, and later helped companies such as SC Johnson and Unilever enhance their market positions in the China, as well as helping fast growing local enterprises such as TCL and Huawei Technologies.

Frank has a PHD in Psychology from Beijing Normal University and an EMBA degree from the China European International Business School.

Before joining Interbrand, Frank was the Vice General Manager of the China operations of the world’s largest media research company, CVSC-Sofres Media Research. Frank was responsible for methodology and technology development, quality assurance systems, customer relations management and business cooperation with local television broadcasters and other such partners.

Gao Jun

Gao Jun, the founder and president of Meikao Group (China), had spent ten years (since 1982) teaching in the School of Fine Arts of Guangxi Arts Institute and in 1989 he started Meikao design office (the predecessor of Meikao Creative & Consulting Co., Ltd) with a mere 50RMB initial investment. Led by Mr. Gao, the current Meikao Group Creative & Consulting Co., Ltd, officially established in 1997, has already become one of the most competitive local comprehensive consulting corporations.

During the past 19 years of development, Mr. Gao has all along been committed to the study of brand marketing and strategies for communication and worked as strategy counselor for numerous renowned company clients from both home and abroad. Besides, he is the originator of the theories of “Mind-Circle” and “Eco-Branding” and the founder of the Chinese Element International Creative Festival. Bent on cultivating the most legendary homegrown brands of China, the Meikao Group, under the leadership of Mr. Gao, is striving to become the igniter of imagination and the overall brand marketing strategic partner with local entrepreneurs.

Wu Xiao Bo

Wu Xiao Bo is Chairman of the Board-Guangdong Pingcheng Advertising Co., LtdHe is also one of the founders of the advertising program at Beijing Radio College, a board member of Advertising Agency Board and Academy Board at the National Association of Chinese Advertisers.

Wu was awarded the Top 10 Advertising Manager in 2003, the 30 Most Influencial People for China’s Future Media in 2004, Top 25 in 25 Years of Chinese Advertising in 2005 and Top 10 Advertising Innovation People in 2007. His agency follows “the Chinese Way of Branding,” which earned him the most awards from the U.S. EFFIE awards in Greater China for six years. He led Ping Cheng to the digital marketing era and promoted this in the Chinese advertising industry. He is one of the most influencial people to lead the advertising industry from traditional advertisting to digital marketing in China.

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